Riding the Wave of Global Expansion: ZZCHEERFUL Company Shines at Gulfood Dubai, Unveiling a New Journey for International Taste

As the warm breeze of the Arabian Sea sweeps across the Dubai World Trade Centre, the global food industry once again turns its attention to this iconic venue. Recently, the 2026 Gulfood Exhibition grandly opened. As the largest and most influential food industry event in the Middle East, it has gathered thousands of exhibitors from over 120 countries worldwide, serving as a pivotal hub connecting food trade between the East and the West. icedelight Foreign Trade Co., Ltd. (hereinafter referred to as "icedelight Company") made a heavyweight appearance with its core food categories, building a bridge with superior quality and spreading its wings with innovative thinking, writing a new chapter for Chinese food going global at this global feast.
With years of experience in the foreign trade sector, icedelight Company has always taken Alibaba International as its core digital position, deeply cultivating the needs of the global market. This expedition to Gulfood Dubai is another offline deepening following our online layout, and more importantly, a crucial move to respond to the "brand globalization" strategy and face buyers from the Middle East and the world directly. As one of the core markets for global food consumption, the Middle East not only has a large population base but also sustains a growing demand for high-quality, diversified, and functional food. As a regional trade center, Dubai radiates West Asia, North Africa, and even the global market, making it undoubtedly a key node for us to expand our overseas territory.

At the exhibition site, the booth design of icedelight Company integrates traditional Chinese aesthetics with modern minimalist style, highlighting the brand's oriental heritage while conforming to the aesthetic preferences of the international market. Upon its debut, it attracted numerous overseas buyers to stop by. For this exhibition, we carefully selected core products covering multiple categories such as leisure food, condiments, and prepared meals. From intangible cultural heritage delicacies adhering to traditional craftsmanship to light food series catering to the healthy consumption trend, each product has undergone strict quality control and market research, perfectly adapting to the consumption habits and taste preferences of the Middle Eastern market.
"This prepared dish has an amazing taste, and the heat-and-eat design is very suitable for our fast-paced life here!" "Your condiments have unique flavors and are perfect for integrating into our local cuisine." At the booth, buyers from Saudi Arabia, the United Arab Emirates, Kuwait, and other countries stopped to taste and consult one after another, speaking highly of the product quality, taste, and supply chain capabilities. Many buyers expressed their intention to cooperate on the spot, hoping to enrich the local market supply with our products and achieve mutual benefit and win-win results.
As a foreign trade enterprise, we deeply understand that products are the foundation, service is the soul, and efficient operation and precise incentives are the core driving forces for the enterprise to go global. From the precise online operation on Alibaba International to the in-depth face-to-face docking at offline exhibitions, icedelight Company has always adhered to the "buyer-centric" principle and built a full-link overseas model of "online lead generation + offline conversion". At this exhibition, our team not only brought high-quality products but also relied on professional foreign trade service capabilities and comprehensive supply chain solutions to provide buyers with one-stop services from product selection, customized production to logistics and distribution, effectively solving the pain points and difficulties in overseas cooperation.
Currently, the global food trade is ushering in new development opportunities, with healthiness, diversification, and digitalization becoming the core trends of the industry. As a practitioner of Chinese food going global, XX Company will take this Gulfood Dubai as an opportunity to seize the development dividends of the Middle Eastern market and continuously deepen cooperation with global buyers. Meanwhile, we will leverage emerging productivity tools such as AIGC to optimize product research and development, brand promotion, and operational efficiency, enabling more high-quality Chinese food to go abroad and reach the world.
The exhibition is still ongoing, and business opportunities are endlessly expanding. In the future, XX Company will always adhere to its original aspiration, deeply cultivate the foreign trade track, build the brand with quality, and win the market with innovation. We will ride the waves in the tide of international food trade, build a solid bridge for exchanges and cooperation between China and the global food industry, let the world taste the flavors of China, and share the better life brought by food!